Since 1969, Carroll’s has operated on a simple philosophy: do right by the customer. And while many things have changed since the business started 50 years ago, the team-focussed staff at Carroll’s have never lost sight of that goal.
Carroll’s is the very definition of a mom and pop operation. Managing Director Chris Carroll’s parents, Tony and Vera Carroll, founded the business together with only a truck and pin board.
‘Dad would come home with literally pockets full of dockets…. And my mum would take over. All the dockets used to get pinned up on the back of the couch and then the couch would get pushed back against the wall, that’s how the admin department worked”, he says.
Having grown up around logistics, Chris Carroll not only has a wealth of experience in the industry, but he still pours his heart and soul into his work on a daily basis. “I am really inspired and get great satisfaction in assisting in finding solutions for people that have problems with their supply chain. It sounds a bit cheesy but it’s actually true. It’s not just me, the whole team is committed and we are very proud of what we do.
I’m very sentimental towards the business. I remember when I was ten years old and my dad took me along to an auction and we bought this forklift. We’ve still got that forklift today, so it’s been thirty years.”
Chris, the forklift and many team members are not the only things that have been around the business for decades. Carroll’s has customer accounts dating back to the early 1970’s, which is a testament to the level of service and price competiveness they offer.
Throughout the years Carroll’s has consistently invested in systems that support their ability to produce the best service, the most efficient way without cutting corners. “The advancements in IT (Information Technology) and access to it has enabled the little guy in our industry to compete and provide a better service than the big guy, that has been a big driver for us.” The focus on efficiency and innovation has touched every element of the business and is highly visible in Carroll’s state of the art North Shore facility. Semi automated very narrow aisle ‘man up’ forklifts, GPS transponders in bedded in the warehouse floor, energy efficient sensor lighting. Coupled with their significant IT capability offering features such as; full EDI (Electronic Data Interchange), RF scanning, Scan pack, customer unique online national freight calculation. Along with an experienced team it all work’s hand in hand to make the operation hum.
CF Bedford Truck. The first orange and white Carroll’s truck.
The beginning of the association with Mitsubishi Fuso and supplier William Gill and Sons.
Construction of Carroll’s Eden Terrace warehouse.
Carroll’s Eden Terrace Warehouse.
Chris Carroll washing an early Carroll’s truck.
Alan Brown, Carroll’s long term Dispatcher, Storeman and multi tasker extraordinaire!
The pride of the fleet! Barry Mckenna’s first Carroll’s steel truck.
The trusty 1985 Mitsubishi Forklift still in the fleet today. Tony Carroll hard at work devanning paper.
Carroll’s first container side-loader with Richard Nathan on the levers.
Carroll’s first curtain-side truck. An end of an era tarping loads.
Carroll’s container side-loader now capable of transporting 40’ shipping containers.
Vera, Tony Carroll and a very young long haired Deryl Davies!
Construction of Carroll’s Mangere Bridge depot.
Peter Dent and Tony Carroll. Peter retired in 2016. Very much part of the family, we miss you Peter!
Carroll’s Mangere Bridge depot.
Carroll’s rebrand to include Warehousing as their core business.
Tony and Vera Carroll. The hardworking team.
Carroll’s open new branch in Albany, Auckland.
Carroll’s introduce very narrow aisle (VNA) wire guided forklifts.
The second Hammar Ultra Light container side loader. A quantum leap in side loader advancement. Safer, lighter, with significant productivity gains.
Automatic Electric Hybrid Fuso Truck. Sees lower running costs and lower emissions.
Trucks have come a long way since 1969.
Carroll’s 50 years. Moving goods since 1969.
“The freight industry has been a part of my life from my early childhood years. My ambition is to continue developing our company on the principles that have succeeded in the past.”
“I first met the Carrolls some years ago as a customer and it’s been great to get the opportunity to work with them as part of the team”
“I have been with Carrolls since 1995 and worked my way from the bottom. (Driving, warehouse manager and now Operations) and have enjoyed every minute.
Carrolls will look after all your storage and cartage needs from start to finish with pride.”
Accounts & I.T. Manager
“For me, working with the Carroll’s team means always looking for ways to use our investment in technology to keep us growing – and our customers too.”
“I really enjoy my Customer Services role. Working Together with customers and staying true to Carrolls core values is vital for business success.”
“Excellence begins with the perfection of the basics.”
Warehouse South Store 1
“I’m part of the Carroll’s family & customer service is in our DNA!”
Warehouse South Store 3
Handily situated between the Northern & Western Motorways, Carroll’s N.S. Logistics Centre is ideally positioned to provide efficiencies for Carrolls’ trucking and distribution throughout Auckland, container devanning – cross docking and logistics services for North Shore businesses and is a purpose built operation for high volume SKU pick + pack.
Positioned in the hub of South Auckland between the Auckland International Airport and Onehunga. Carroll’s Auckland Logistics Centre handles a wide range of products with a focus on high levels of customisation. Services include pick + pack, container unloading – cross docking, warehousing and distribution.